The Popsicle Stand

icepop is now Superpanel's marketing partner, and Superpanel is our AI partner for law firms. Here's what that means for plaintiff firms.

icepop is heading to CAALA 2026 in Las Vegas! Here is what’s on the schedule, why this year's convention matters more than usual, and where to find us on the floor.

Law firm ads are more expensive and more crowded than ever. Here is what is driving the competition and how firms can actually stand out in 2026.

AI search is already reshaping how brands get found online. Here is how to optimize for AI search now, before your competitors figure it out.

The arrival of ChatGPT ads marks a major shift in how brands can reach people online. Users are asking, comparing, learning, and deciding what they need in real-time instead of scrolling through a barrage of sponsored content.

The latest seismic shift in eCommerce is Shopify’s new Agentic Storefront. This fundamental change moves the shopping experience out of traditional browser windows and directly into the interactive, conversational flow of AI platforms.

Amazon just pulled the plug on Google Shopping ads: Fast, silent, and global. Between July 21 and July 23, 2025, their impression share dropped from about 60% to zero.

TikTok ad creative however, is quite different than ad creative you’d run on instagram, YouTube, or other channels. User generated content is the key to finding success on TikTok and spreading your brands reach.

In this blog post, we'll explore how to view data sliced by UTM parameters in GA4, and a little refresher on what UTM parameters are, and why they are useful.

All icepop clients have access to white-glove migrations and a dedicated customer success manager to ensure a successful onboarding experience!

Excluding pay.shopify.com from your referral sources is important for accurate reporting. When pay.shopify.com shows up as a referral source, it prevents you from seeing the original traffic source that brought the customer to your site.

Using UTM parameters, you can determine where high-quality leads are coming from and then allocate a larger budget into the specific campaigns that are driving those conversions.

When looking for a reliable service to provide reviews for e-commerce brands, no one does it better than Junip.

This is a game-changer if you’re trying to expand the reach of your advertisements.