Law Firm Digital Marketing
In the competitive world of law firms, digital marketing is crucial for attracting new clients and establishing credibility. With a well-executed online strategy, law firms can reach individuals actively searching for legal services and position themselves as experts in their practice areas. Our law firm digital marketing offerings include local SEO, paid ads, content marketing, and online reviews to build trust and visibility in search results.
Common Law Firm Marketing Challenges
Marketing for attorneys and law firms requires a unique approach, as it’s not just about generating leads but also about fostering trust and authority.
Some of the most common obstacles can include:
Strict Advertising Regulations
Legal marketing must comply with state bar regulations and ethical guidelines, making crafting compliant yet effective campaigns essential.
High Competition
The legal industry is highly competitive, with many firms vying for the same potential clients. Differentiating your firm requires strategic positioning and a strong digital presence.
Long Sales Cycle
Prospective clients often take time to research and compare legal services before making a decision, requiring ongoing engagement through content marketing, email nurturing, and remarketing strategies.
Generating Quality Leads
Not all leads are created equal. Effective legal marketing focuses on attracting high-intent clients actively seeking legal assistance.
Working with a digital marketing agency who understands the ins and outs of the legal industry is the best way to get results. That’s where icepop comes in.
Why Choose icepop for Legal Digital Marketing?
Industry Expertise
We understand the unique marketing challenges for law firms and tailor strategies to your practice area.
Data-Driven Approach
Our analytics-backed campaigns ensure maximum ROI for your marketing budget.
Customized Solutions
Every law firm is different—we craft personalized strategies that align with your goals.
Transparent Reporting
You’ll receive regular performance reports, so you know exactly how your campaigns are performing.
Case Study
Nabati Law is a Los Angeles-based employment and personal injury plaintiff law firm dedicated to helping those wronged or injured through no fault of their own. Whether it's a motor vehicle accident, workplace discrimination, or losing a loved one due to negligence, Nabati is committed to helping clients get the justice they deserve.
541%
Increase in Organic Clicks
1,841%
Increase in Organic Impressions
+40
New Leads per Month
Problems
Nabati Law came to icepop after working with an agency that left them with a disjointed digital presence and a subpar website with broken URLs and missing redirects. This affected web traffic, lead generation, and search engine visibility.
Solution
Icepop worked to develop an SEO strategy that would not only address these problems but also increase their organic search volume to attract new leads. Our goal was to optimize the website's technical structure, improve the website's content and user experience, and increase the website's authority in the eyes of search engines.
On-Page SEO
Comprehensive technical SEO fixes included fixing broken links, improving site speed, and fixing other pressing issues
Keyword Research and Content Marketing
Through a collaborative effort with Nabati Law, we identified ideal keywords to target. We then created a site architecture and content marketing plan to give them the best chance to rank and drive traffic.
Google My Business Optimization
We optimized their Google My Business (GMB) listing to increase visibility in local search results and attract more qualified leads.
Local Service Ads
By leveraging Google's Local Services Ads, Nabati Law's services are displayed at the top of relevant local search results, giving them increased visibility and exposure to potential clients in their target areas.
Google organic traffic to the website has increased from just 1.36k impressions in the months leading up to Nabati Law contacting us to almost 26.4k since icepop took over. Nabati Law now receives on average 40 new monthly leads from organic search.
Read the complete case study to learn more about how icepop helped Nabati Law conquer their digital marketing challenges.
