Service Businesses
Service-based businesses must have a strong online presence to attract and retain customers. Digital marketing is no longer optional: It’s essential for driving lead generation, brand awareness, and customer engagement. At icepop, we specialize in helping service businesses maximize their reach through targeted online strategies, ensuring that your services connect with the right audience at the right time.
Our approach goes beyond traditional marketing; we focus on long-term growth and customer loyalty. Through a combination of SEO, PPC, social media marketing, and content-driven strategies, we help service businesses acquire new clients and foster relationships that encourage repeat business and referrals. From law firms and medical practices to luxury salons, we tailor our digital marketing solutions to meet your unique needs and objectives.
Law Firms
Marketing for businesses in the legal field requires a unique approach, as it’s not just about generating leads but also about fostering trust and authority. Content marketing, including blogs, whitepapers, and social content, allows law firms to educate potential clients on their areas of specialization, ultimately guiding them toward making an informed decision. Law firms can also amplify their reach through targeted ad campaigns on social media platforms and Google Ads. With the right digital marketing strategies, law firms can increase their client base and build a strong reputation within their industry.
Medical Practices
Credibility and patient trust are key factors for success in the healthcare industry. Our digital marketing solutions for medical practices include local SEO to improve visibility for patients searching for healthcare providers. We educate and build trust with potential clients through patient-centered content marketing, ensuring they feel confident in choosing your practice. We develop targeted PPC campaigns to drive appointment bookings and new patient acquisition, while our online reputation management strategies focus on showcasing positive patient experiences and testimonials to enhance credibility.
Luxury Salons
High-end service providers require marketing strategies that reflect their brand’s exclusivity and quality. We enhance brand positioning for luxury salons and spas through visually engaging social media marketing, influencer collaborations, and organic content strategies that highlight premium services. Our SEO efforts help attract local clientele searching for high-end beauty and wellness experiences. Additionally, targeted email campaigns keep customers engaged, promote special offers, and encourage repeat visits, while our reputation management services ensure that five-star reviews and client testimonials strengthen brand trust.
Client Success Story
Nabati Law is a Los Angeles-based employment and personal injury plaintiff law firm dedicated to helping those wronged or injured through no fault of their own. Whether it's a motor vehicle accident, workplace discrimination, or losing a loved one due to negligence, Nabati is committed to helping clients get the justice they deserve.
541%
Increase in Organic Clicks
1,841%
Increase in Organic Impressions
+40
New Leads per Month
Problems
Nabati Law came to icepop after working with an agency that left them with a disjointed digital presence and a subpar website with broken URLs and missing redirects. This affected web traffic, lead generation, and search engine visibility.
Solution
Icepop worked to develop an SEO strategy that would not only address these problems but also increase their organic search volume to attract new leads. Our goal was to optimize the website's technical structure, improve the website's content and user experience, and increase the website's authority in the eyes of search engines.
On-Page SEO
Comprehensive technical SEO fixes included fixing broken links, improving site speed, and fixing other pressing issues
Keyword Research and Content Marketing
Through a collaborative effort with Nabati Law, we identified ideal keywords to target. We then created a site architecture and content marketing plan to give them the best chance to rank and drive traffic.
Google My Business Optimization
We optimized their Google My Business (GMB) listing to increase visibility in local search results and attract more qualified leads.
Local Service Ads
By leveraging Google's Local Services Ads, Nabati Law's services are displayed at the top of relevant local search results, giving them increased visibility and exposure to potential clients in their target areas.
Google organic traffic to the website has increased from just 1.36k impressions in the months leading up to Nabati Law contacting us to almost 26.4k since icepop took over. Nabati Law now receives on average 40 new monthly leads from organic search.
Read the complete case study to learn more about how icepop helped Nabati Law conquer their digital marketing challenges.
